Thursday, May 12, 2016

Examples of Fullerton College Library Marketing Measures

Examples of librarian outreach to promote both the Target and Verizon grant-funded print book collections follow.
Promotion of grant-purchased books includes, but is not limited to:
1)       On-Campus Media: Collection promoted via the official Fullerton College and North Orange County Community College District Facebook and Twitter accounts (discoverable online).
2)   Other Media:
·         Verizon
§  The Hornet  print and online publication  http://www.fchornet.com/news/verizon-grants-fullerton-college-library-15-000-1.2597631. Official publication description:
·         Established in 1922, The Hornet is among the longest-running community college student newspapers. 4,000 copies are published biweekly.
§  Library Hotline – printed publication by Library Journal. Official publication description:
·         Library Hotline is the premier source about library innovations and management trends, including breaking news and current issues. Weekly issues address library services for all age groups, as well as library construction, people in the news, technology, grants, fundraising, and election and legislative updates. Issues also include reports on professional conferences and seminars, library and information science graduate education, continuing education, and new products. Library Hotline is published by the staff of Library Journal & School Library Journal.
§  American Libraries  online. Official publication description:
·         American Libraries is the official organ of the American Library Association.
§  CCL Outlook  online. Official publication description:
·         The bimonthly newsletter published via the Council of Chief Librarians California Community Colleges.
§  Allied Professional Association, a companion organization of the American Library Association  print and online handout.
§  American Library Association Connect, Young Adult Library Services Association – online – http://connect.ala.org/node/139564.
·         Target Children’s Collection
o   Signage: A sign/banner in the library foyer for KinderCaminata that features the Target logo and a message recognizing our Target partnership.
o   Bookmarks: Bookmarks featuring the Target logo and a message acknowledging the generosity of Target. In 2012-2013, and 2013-2014, the grant was promoted via bookmarks handed out to some 6,000 campus visitors for KinderCaminata.

o   Additional Promotional Outlet Utilized to Promote Target partnership: National magazine, American Libraries, annually runs stories and photos featuring the library puppetry at KinderCaminata, and noting the sponsorship of Target, "A grant from Target helped to fund event festivities and giveaways." (American Libraries is promoted as the official organ of the American Library Association.)
3)       In-House Displays: The library has dedicated shelves, year-round, that display books selected through the Verizon grant. These shelves feature a sign recognizing the sponsorship by Verizon. 
4)       In-House Online Media: The library also features information about the partnership/grant book collections on the library website, including video promotion.
5)       Library Catalog of Books: Another online source of information about grant books is the integrated library system. Students can search for grant collection titles using the keywords “Donated by Target” (or “Buzzy”, which is a 2016 update) and “Donated by Verizon.” 
6)       Recognition in Library Lobby: The library also promotes the collections via donor-recognition plaques in the Fullerton College Library lobby.
7)       Professional Development Book: The grants are cited in a book that the acquisitions librarian authored, Practical Programming: The Best of YA-YAAC, published in 2013 by the American Library Association, Young Adult Library Services Association division. Practical Programming was positively reviewed in School Library Journal.
8)       Bookplates: The partnership is also promoted on bookplates featuring the corporate logos and a message sharing the good news of grant funding. 
9)       Official Campus Media: President’s Weekly newsletter.
10)       Face-to-Face Campus Outreach: Librarians market library programs and resources via conversations with faculty, staff, and administrators, and through involvement in campus events on the quad, such as Family and Senior High School Night.
11)   Library Party: A fĂȘte was hosted in the library to celebrate receipt of the Verizon $15K grant check. Received an email after the event from Verizon noting that the lead librarian on this endeavor is considered to be a “good partner” to the Verizon grants team.
12)   Lab School: Since the spring of 2012, library staff, faculty, and administration have worked to collaborate to share and promote the Target story time collection through library readings at the Child Development Center (to share the collection of Target grant books with the child development/lab school children via a story time at the lab school). Faculty contacted regarding the collection include: Patty Green, Amanda Walzer, Sharon DeLeon, and Tom Chiaromonte.
13)   In-Person Promotion to Students during Library Instruction Sessions in Room 827: Librarians promote the collections to classes that visit the library for library instruction sessions, especially ESL and lower-level reading and English classes (e.g., Darnell Kemp’s Read 36), teaching the students how to search for the hi/lo books in the Fullerton College Library catalog. (Type “Donated by Verizon” [or "Buzzy", which is a 2016 update]) into the library catalog keyword search box to see the variety of books retrieved, including: monologues, gang life tales, gamer books, ESL guides, poetry books, beauty guides, YA novels, hot topics books, graphic novels, feature film- and TV series-related titles, style guides [for writing], both the For Dummies & the For Complete Idiots series, and much more! Or type “Donated by Target” into the library online catalog of books to locate grant collection titles.)
14)   In-Person Promotion to Students during Offsite Campus Classroom LISs: The acquisitions and circulation librarians brought fun reads to Deidre Hughes’ offsite classes.
15)   In-Person Promotion at Faculty Senate: Library books, including grant books, promoted at faculty senate meeting by acquisitions librarian (booktalking).
16)   Library Tours: During library tours, librarians, as appropriate, point out the fun reads/children’s collection displays.
17)   Via Faculty Survey: The library promoted grants in a collection development survey sent to all faculty via SurveyMonkey.
18)   News Releases: The acquisitions librarian promotes the collections via press releases, each individual release is uniquely composed for each media outlet.

Promotion: Retraining Veterans for Civilian Careers
Throughout academic year 2015 – 2016, the acquisitions librarian and the VRC have collaborated to provide and promote individual and group research consultation/library instruction session opportunities for student veterans, including library instruction in the library classroom, at the VRC, and one-on-one in the research computer section of the library. (Promotional flyer follows.) During the spring of 2016, the acquisitions librarian staffed a booth at the Second Annual Veteran’s Career and Resource Fair to promote library research one-on-one consultations and the transferable credit library course to veterans. The new resources that are available to veterans at the library through the student equity grant funding were also marketed to veterans at the Annual Veteran’s Career and Resource Fair, via a handout that listed the newly acquired books and eBooks.